Jungle Cat Marketing, is an independent marketing solutions company specializing in lead generation. The two owners are wonderful, and good friends of mine. I got the opportunity to work with them to create their logo, based off of their own branding work they had already done.

The owners had already established their brand visuals, with a focus on jungles, leopards, and the PNW. In order to incorporate all of these these, we went with a natural leaf graphic to align with their concept. I wanted to ensure that PNW vibe was incorporated and I felt that the Monsterra really aligned with all three of their wants.

I tried some initial sketches including a lynx or leopard, but I felt like it seemed a bit misplaced on the logo itself. Instead, I believe Jungle Cat Marketing implemented leopard visuals into their website’s design which feels a bit better as a brand choice.

After a few quick rounds of reviews – we decided on one that felt the most fitting to them. My first option of designs!