The Story

Visual story-telling is vital for all types of content. And marketing to healthcare audiences is the same. The big challenge is taking some of this very nuanced and complicated information and making it into something fun to look at, and easy to understand.

I’ve been rocking the digital marketing manager role at Spok, where we help healthcare pros communicate better (yeah, it’s as important as it sounds). But I don’t just stick to your typical marketing playbook – I get to dive deep into design and figure out how to make our messages really land with our audience.

From 2019 to 2021, we gave Spok’s whole look a major glow-up. I got to work with some seriously talented design consultants, and together we transformed how our brand shows up in the world. I had my hands in everything from developing new iconography to learning the sweet spot between “looks amazing” and “actually works.” These design wizards gave us solid guidelines for everything – iconography, typography, you name it. Once we had that foundation, I could really run with it, expanding our visual library while keeping everything looking sharp and professional. Think of it as getting the perfect recipe and then being able to create your own variations while keeping the core ingredients intact.

Let me tell you about one of my coolest projects – breathing new life into this popular infographic about pagers in healthcare. Yeah, pagers! They’re still a big deal in hospitals, believe it or not.

The tricky part? I had to balance our company’s brand rules while making something fresh and engaging. After all, we needed healthcare pros to be able to read this, comprehend the technology behind paging, all the while feeling like we’re not reading about something that might at first seem “outdated”.

So here’s what I focused on:

1. Making the information flow naturally – because nobody wants to solve a puzzle just to understand a graphic
2. Making sure everyone could actually read it (seems obvious, right? But you’d be surprised how often this gets overlooked)
3. Working our brand’s new look into the design without making it feel forced

The end result? Pretty awesome, if I do say so myself. I picked icons and colors that didn’t just look good, but actually helped tell the story of why pagers are still healthcare heroes. Each design choice had a purpose – no random “let’s make it pretty” decisions here.

You know what I’m most proud of? Creating something that looks great AND gets the point across. In healthcare, you can’t mess around – the information needs to be crystal clear because it actually matters. This infographic proved you can take something as “boring” as paging technology and make it both informative and visually interesting.

Best part? The infographic really hit home with our audience. It showed that when you combine solid design principles with clear communication, you can create something that not only looks professional but actually helps people understand why pagers aren’t going anywhere in healthcare.

I took our brand’s new style and ran with it, letting the graphics do the heavy lifting in telling the story. No fancy fluff needed – just clear, accessible content that shows why pagers are still the reliable rockstars of hospital communication.

the finished look